PODCAST:
​
BMX Breakdown:
Nick Seabasty and The Anatomy
​of a BMX Clothing Brand 

by Mike Hinkens
July 7th, 2019
In this edition of the ImprimaturBMX Podcast, Mike Hinkens and Nick Seabasty of Dead Bread discuss the inner workings of running a clothing brand in BMX. They touch on multiple related topics including: the advantages clothing companies have in supporting BMX, the reasons why supporting local and rider-owned make sense, as well as the reasons why the economics of BMX do not make sense. ​